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11 · Upcoming deadlines

Deadlines

Every ad platform deadline, with its official source and what to do before it. Filter by platform, country or type, or add the calendar to yours.

Platform
Country
Type

Next 30 days 2

  1. D-15Black Friday 2026Key dateWorldwideconfirmed
  2. D-18Cyber Monday 2026Key dateWorldwideconfirmed

Later 9

  1. Google AdsD-64Official reminder before DSA migration to AI MaxMigrationWorldwideannounced
  2. Meta AdsD-70Graph API v21.0 removedSunsetWorldwideconfirmed
  3. Google Adsmonth onlyGoogle Ads API v23 sunsetSunsetWorldwideannounced
  4. Google AdsD-81Automatic DSA migration to AI MaxMigrationWorldwideannounced
  5. Google Adsmonth onlyCall-only ads stop servingSunsetWorldwideannounced
  6. Meta AdsD-83Ad-buying solutions spend transparency (policy 10.6.a)ComplianceWorldwideconfirmed
  7. Meta AdsD-107Teen account protections due under the US attorneys general settlementComplianceUnited Statesannounced
  8. Google Adsmonth onlyGoogle Ads API v24 sunsetSunsetWorldwideannounced
  9. Google Adsmonth onlyGoogle Ads API v24.2 sunsetSunsetWorldwideannounced

November 2026

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11Google Ads: AI impersonation of public figures, even if disclosedGoogle AdsPastChangeGoogle Ads: AI impersonation of public figures, even if disclosedNovember 11, 2026 · WorldwideRemove from your accounts any creative that reuses a public figure's face, voice or name without their consent, including with an "AI-generated" label: adding a disclosure does not make the ad compliant. For testimonial or ambassador creatives, keep proof of the person's consent.
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27Black Friday 2026D-15Key dateBlack Friday 2026November 27, 2026 · WorldwideLock budgets, creatives and seasonality adjustments at least two weeks ahead; avoid structural changes in the days before.
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30Cyber Monday 2026D-18Key dateCyber Monday 2026November 30, 2026 · WorldwidePlan creatives and budgets for the long weekend and schedule promo end dates.

January 2027

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15Official reminder before DSA migration to AI MaxGoogle AdsD-64MigrationOfficial reminder before DSA migration to AI MaxJanuary 15, 2027 · WorldwideFinish AI Max tests on DSA campaigns and decide per campaign between voluntary upgrade and February auto-upgrade.
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21Graph API v21.0 removedMeta AdsD-70SunsetGraph API v21.0 removedJanuary 21, 2027 · WorldwideList integrations still on v21.0 and plan their upgrade before January 2027.
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February 2027

During the month (exact day not published)

Google Ads API v23 sunsetGoogle Adsmonth onlySunsetGoogle Ads API v23 sunsetFebruary 2027 · WorldwideUpgrade tools and scripts to v25 or later before February.Call-only ads stop servingGoogle Adsmonth onlySunsetCall-only ads stop servingFebruary 2027 · WorldwideReplace call-only ads with responsive search ads plus call assets and keep call conversion tracking.
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1Automatic DSA migration to AI MaxGoogle AdsD-81MigrationAutomatic DSA migration to AI MaxFebruary 1, 2027 · WorldwideUpgrade voluntarily before February to control settings, back up URL exclusions and page feeds, prepare quality text assets.
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3Ad-buying solutions spend transparency (policy 10.6.a)Meta AdsD-83ComplianceAd-buying solutions spend transparency (policy 10.6.a)February 3, 2027 · WorldwideFor agencies: prepare an export of Meta spend excluding fees and a fee structure document ready to share on request.
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27Teen account protections due under the US attorneys general settlementMeta AdsD-107ComplianceTeen account protections due under the US attorneys general settlementFebruary 27, 2027 · United StatesFor US campaigns reaching 13 to 17 year olds, expect lower time spent and reach on this audience and avoid basing Q1 2027 forecasts on current volumes.
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May 2027

During the month (exact day not published)

Google Ads API v24 sunsetGoogle Adsmonth onlySunsetGoogle Ads API v24 sunsetMay 2027 · WorldwideCheck connector API versions and plan the upgrade.
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June 2027

During the month (exact day not published)

Google Ads API v24.2 sunsetGoogle Adsmonth onlySunsetGoogle Ads API v24.2 sunsetJune 2027 · WorldwideCheck connector API versions and plan the upgrade.
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  1. D-15Black Friday 2026
  2. D-18Cyber Monday 2026
  3. Google AdsD-64Official reminder before DSA migration to AI Max
  4. Meta AdsD-70Graph API v21.0 removed
  5. Google Ads~Google Ads API v23 sunset
  6. Google AdsD-81Automatic DSA migration to AI Max
  7. Google Ads~Call-only ads stop serving
  8. Meta AdsD-83Ad-buying solutions spend transparency (policy 10.6.a)
  9. Meta AdsD-107Teen account protections due under the US attorneys general settlement
  10. Google Ads~Google Ads API v24 sunset
  11. Google Ads~Google Ads API v24.2 sunset
Past deadlines (14)
  1. Google AdsPastGoogle Ads: AI impersonation of public figures, even if disclosedChangeWorldwideconfirmed
  2. Meta AdsPastv26.0 removals extend to all API versionsMigrationWorldwideconfirmed
  3. Meta AdsPastMarketing API v24.0 end of availabilitySunsetWorldwideconfirmed
  4. Google AdsPastGoogle Ads: government documents and services policy updateComplianceWorldwideannounced
  5. Microsoft AdvertisingPastMicrosoft Advertising: Max CPC removed for new automated bidding campaignsChangeWorldwideannounced
  6. Google Adsmonth onlyGoogle Ads: US firearm accessories pilotChangeUnited Statesannounced
  7. Google Adsmonth onlyGoogle Ads API v22 sunsetSunsetWorldwideannounced
  8. Meta AdsPastLive video ads on InstagramKey dateWorldwideannounced
  9. Meta AdsPastGraph API v20.0 removedSunsetWorldwideconfirmed
  10. Google AdsPastAI Max upgrade of Search campaigns (ACA and broad match)MigrationWorldwideconfirmed
  11. Google Adsmonth onlyEnd of language targeting for Search campaignsSunsetWorldwideannounced
  12. Meta AdsPastCreative diversity rating in Ads ManagerChangeWorldwideannounced
  13. Meta AdsPastASC and AAC creation via API disabled on all versionsSunsetWorldwideconfirmed
  14. Meta AdsPastClick-through attribution now counts link clicks onlyChangeWorldwideannounced

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