BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//paidglobe.com//deadlines//EN
CALSCALE:GREGORIAN
X-WR-CALNAME:paidglobe · Google
BEGIN:VEVENT
UID:google-ads-fin-ciblage-langue@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20260901
DTEND;VALUE=DATE:20260902
SUMMARY:End of language targeting for Search campaigns
DESCRIPTION:Segment by language at ad group and landing page level\, check ad copy language\, tighten geo targeting\; stop sending language criteria via API.
URL:https://paidglobe.com/en/deadlines/end-of-language-targeting-for-search-campaigns/
END:VEVENT
BEGIN:VEVENT
UID:google-ads-migration-ai-max-aca-requete-large@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20260901
DTEND;VALUE=DATE:20260902
SUMMARY:AI Max upgrade of Search campaigns (ACA and broad match)
DESCRIPTION:Identify migrated campaigns (aca_migration_date_time\, broad_match_migration_date_time)\, review generated text\, add brand exclusions and turn off text customization where compliance requires.
URL:https://paidglobe.com/en/deadlines/ai-max-upgrade-of-search-campaigns-aca-and-broad-match/
END:VEVENT
BEGIN:VEVENT
UID:google-ads-api-v22-fin@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20261001
DTEND;VALUE=DATE:20261002
SUMMARY:Google Ads API v22 sunset
DESCRIPTION:Check API version used by scripts\, bid tools and reporting connectors and upgrade to v24 or later.
URL:https://paidglobe.com/en/deadlines/google-ads-api-v22-sunset/
END:VEVENT
BEGIN:VEVENT
UID:google-ads-pilote-accessoires-armes-us@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20261001
DTEND;VALUE=DATE:20261002
SUMMARY:Google Ads: US firearm accessories pilot
DESCRIPTION:For eligible US advertisers\, prepare compliant Search ads\; still prohibited on other surfaces and outside the US.
URL:https://paidglobe.com/en/deadlines/google-ads-us-firearm-accessories-pilot/
END:VEVENT
BEGIN:VEVENT
UID:google-ads-politique-documents-administratifs@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20261005
DTEND;VALUE=DATE:20261006
SUMMARY:Google Ads: government documents and services policy update
DESCRIPTION:For advertisers in this vertical\, ensure the domain is linked from an official government site and apply for certification before October 5.
URL:https://paidglobe.com/en/deadlines/google-ads-government-documents-and-services-policy-update/
END:VEVENT
BEGIN:VEVENT
UID:google-ads-usurpation-personnalites-ia@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20261111
DTEND;VALUE=DATE:20261112
SUMMARY:Google Ads: AI impersonation of public figures\, even if disclosed
DESCRIPTION:Remove from your accounts any creative that reuses a public figure's face\, voice or name without their consent\, including with an "AI-generated" label: adding a disclosure does not make the ad compliant. For testimonial or ambassador creatives\, keep proof of the person's consent.
URL:https://paidglobe.com/en/deadlines/google-ads-ai-impersonation-of-public-figures-even-if-disclosed/
END:VEVENT
BEGIN:VEVENT
UID:google-ads-dsa-rappel@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20270115
DTEND;VALUE=DATE:20270116
SUMMARY:Official reminder before DSA migration to AI Max
DESCRIPTION:Finish AI Max tests on DSA campaigns and decide per campaign between voluntary upgrade and February auto-upgrade.
URL:https://paidglobe.com/en/deadlines/official-reminder-before-dsa-migration-to-ai-max/
END:VEVENT
BEGIN:VEVENT
UID:google-ads-api-v23-fin@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20270201
DTEND;VALUE=DATE:20270202
SUMMARY:Google Ads API v23 sunset
DESCRIPTION:Upgrade tools and scripts to v25 or later before February.
URL:https://paidglobe.com/en/deadlines/google-ads-api-v23-sunset/
END:VEVENT
BEGIN:VEVENT
UID:google-ads-dsa-migration-ai-max@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20270201
DTEND;VALUE=DATE:20270202
SUMMARY:Automatic DSA migration to AI Max
DESCRIPTION:Upgrade voluntarily before February to control settings\, back up URL exclusions and page feeds\, prepare quality text assets.
URL:https://paidglobe.com/en/deadlines/automatic-dsa-migration-to-ai-max/
END:VEVENT
BEGIN:VEVENT
UID:google-ads-fin-annonces-appel@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20270201
DTEND;VALUE=DATE:20270202
SUMMARY:Call-only ads stop serving
DESCRIPTION:Replace call-only ads with responsive search ads plus call assets and keep call conversion tracking.
URL:https://paidglobe.com/en/deadlines/call-only-ads-stop-serving/
END:VEVENT
BEGIN:VEVENT
UID:google-ads-api-v24-fin@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20270501
DTEND;VALUE=DATE:20270502
SUMMARY:Google Ads API v24 sunset
DESCRIPTION:Check connector API versions and plan the upgrade.
URL:https://paidglobe.com/en/deadlines/google-ads-api-v24-sunset/
END:VEVENT
BEGIN:VEVENT
UID:google-ads-api-v24-2-fin@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20270601
DTEND;VALUE=DATE:20270602
SUMMARY:Google Ads API v24.2 sunset
DESCRIPTION:Check connector API versions and plan the upgrade.
URL:https://paidglobe.com/en/deadlines/google-ads-api-v24-2-sunset/
END:VEVENT
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