Top story
Pinterest Ads: formats, targeting and budgets, the sourced guideRun your Google, Meta and ChatGPT Ads campaigns one step ahead.
A practitioner's analysis of what changes on each ad platform, and what to do in your account to protect your results. Every figure is checked at the source.
Read the guidesRequest a free audit
By Gwendal GORON, paid search and paid social consultant
01
To do in your accounts
One concrete action per recent topic. Details, the why and the how are in the article.
Check in Ads Manager that your account can create Shopping Ads and Idea Ads, and note the bid floor shown for France before setting a budget.
Why and how
Write down your target CPA, then work out the daily budget Taboola recommends: ten times that CPA, or at least $50↗.
Why and how
In Campaign Manager, build the audience with company, job function and seniority, then read the size shown: under 300 comptes membres↗, the ad set will not serve.
Why and how
Google AdsSearch, Performance Max, Demand Gen, YouTube and Shopping: the Google Ads changes that affect your campaigns, with their effective dates.
GuidesGoogle Ads: AI Max, the end of language targeting, the DSA upgrade, what changes in your Search campaigns by February 2027All about Google Ads
Facebook, Instagram, Messenger and Threads: attribution, Advantage+, the Marketing API and location fees by country.
GuidesMeta Ads in fall 2026: location fees, attribution, API versions, what changes for your accountsAll about Meta Ads
newOpenAI's advertising platform inside ChatGPT: country-by-country rollout, minimum budgets in local currency, formats and rules.
GuidesChatGPT Ads: launch dates, minimum budgets and rules, the reference guideAll about ChatGPT Ads
Free audit
A free audit of your account
Google Ads, Meta Ads, ChatGPT Ads or another platform. You leave with three prioritized actions you can apply right away.
- 1You describe your account
Website, platform, monthly budget, goal: two minutes.
- 2I review it
Read-only access: structure, targeting, bidding, conversion tracking.
- 3You get three actions
By email, within three business days, with how to implement them.
Follow the analysis
Every new article is shared on LinkedIn, with the key takeaway for your accounts.