Author
Gwendal GORON
Paid search and paid social consultant, he runs Google Ads and Meta Ads accounts every day and signs all paidglobe content.
I am a freelance paid advertising consultant (paid search and paid social). I run Google Ads and Meta Ads accounts every day for advertisers, after several years agency-side. I edit paidglobe and sign everything published here.
What I do
- Audit, build and manage Google Ads (Search, Performance Max, Shopping) and Meta Ads accounts.
- Conversion tracking and measurement, landing pages and conversion rate optimization.
- Full-funnel acquisition: I also work on SEO and build my own websites, which gives me test accounts outside client budgets.
Why paidglobe
Ad platforms change every week, country by country, and the figures that circulate contradict each other. paidglobe publishes what changes, when it takes effect and what to do in your account, with a source for every figure. The method is described in our editorial method.