MicrosoftChange
Microsoft Advertising: Max CPC removed for new automated bidding campaigns
Past
- Countries
- Worldwide
- Status
- announced
- Source
- Microsoft Advertising↗, checked September 24, 2026
What happens
From October 1, 2026, Max CPC is unavailable when creating new non-portfolio campaigns on Maximize Conversions, Conversion Value or Clicks; existing campaigns keep it.