BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//paidglobe.com//deadlines//EN
CALSCALE:GREGORIAN
X-WR-CALNAME:paidglobe · All
BEGIN:VEVENT
UID:meta-attribution-clic-lien@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20260303
DTEND;VALUE=DATE:20260304
SUMMARY:Click-through attribution now counts link clicks only
DESCRIPTION:Compare conversions before and after the change including the engage-through column\, and reset CPA and ROAS targets accordingly.
URL:https://paidglobe.com/en/deadlines/click-through-attribution-now-counts-link-clicks-only/
END:VEVENT
BEGIN:VEVENT
UID:meta-asc-aac-api-fin@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20260519
DTEND;VALUE=DATE:20260520
SUMMARY:ASC and AAC creation via API disabled on all versions
DESCRIPTION:Move tools and scripts to the unified Advantage+ setup and check no automation still creates ASC campaigns.
URL:https://paidglobe.com/en/deadlines/asc-and-aac-creation-via-api-disabled-on-all-versions/
END:VEVENT
BEGIN:VEVENT
UID:meta-diversite-creative@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20260826
DTEND;VALUE=DATE:20260827
SUMMARY:Creative diversity rating in Ads Manager
DESCRIPTION:Add the Creative diversity column to reports and increase real concept variety in ad sets rated Low.
URL:https://paidglobe.com/en/deadlines/creative-diversity-rating-in-ads-manager/
END:VEVENT
BEGIN:VEVENT
UID:google-ads-fin-ciblage-langue@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20260901
DTEND;VALUE=DATE:20260902
SUMMARY:End of language targeting for Search campaigns
DESCRIPTION:Segment by language at ad group and landing page level\, check ad copy language\, tighten geo targeting\; stop sending language criteria via API.
URL:https://paidglobe.com/en/deadlines/end-of-language-targeting-for-search-campaigns/
END:VEVENT
BEGIN:VEVENT
UID:google-ads-migration-ai-max-aca-requete-large@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20260901
DTEND;VALUE=DATE:20260902
SUMMARY:AI Max upgrade of Search campaigns (ACA and broad match)
DESCRIPTION:Identify migrated campaigns (aca_migration_date_time\, broad_match_migration_date_time)\, review generated text\, add brand exclusions and turn off text customization where compliance requires.
URL:https://paidglobe.com/en/deadlines/ai-max-upgrade-of-search-campaigns-aca-and-broad-match/
END:VEVENT
BEGIN:VEVENT
UID:meta-graph-api-v20-fin@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20260924
DTEND;VALUE=DATE:20260925
SUMMARY:Graph API v20.0 removed
DESCRIPTION:Check that connectors\, scripts and reporting tools call v21.0 or later.
URL:https://paidglobe.com/en/deadlines/graph-api-v20-0-removed/
END:VEVENT
BEGIN:VEVENT
UID:meta-instagram-live-ads@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20260929
DTEND;VALUE=DATE:20260930
SUMMARY:Live video ads on Instagram
DESCRIPTION:Line up partner creators who go live before Q4 and set up partnership ad permissions.
URL:https://paidglobe.com/en/deadlines/live-video-ads-on-instagram/
END:VEVENT
BEGIN:VEVENT
UID:google-ads-api-v22-fin@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20261001
DTEND;VALUE=DATE:20261002
SUMMARY:Google Ads API v22 sunset
DESCRIPTION:Check API version used by scripts\, bid tools and reporting connectors and upgrade to v24 or later.
URL:https://paidglobe.com/en/deadlines/google-ads-api-v22-sunset/
END:VEVENT
BEGIN:VEVENT
UID:google-ads-pilote-accessoires-armes-us@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20261001
DTEND;VALUE=DATE:20261002
SUMMARY:Google Ads: US firearm accessories pilot
DESCRIPTION:For eligible US advertisers\, prepare compliant Search ads\; still prohibited on other surfaces and outside the US.
URL:https://paidglobe.com/en/deadlines/google-ads-us-firearm-accessories-pilot/
END:VEVENT
BEGIN:VEVENT
UID:microsoft-ads-fin-cpc-max@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20261001
DTEND;VALUE=DATE:20261002
SUMMARY:Microsoft Advertising: Max CPC removed for new automated bidding campaigns
DESCRIPTION:Create capped campaigns before October 1 or use portfolio strategies\; test removing the cap with an experiment.
URL:https://paidglobe.com/en/deadlines/microsoft-advertising-max-cpc-removed-for-new-automated-bidding-campai/
END:VEVENT
BEGIN:VEVENT
UID:google-ads-politique-documents-administratifs@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20261005
DTEND;VALUE=DATE:20261006
SUMMARY:Google Ads: government documents and services policy update
DESCRIPTION:For advertisers in this vertical\, ensure the domain is linked from an official government site and apply for certification before October 5.
URL:https://paidglobe.com/en/deadlines/google-ads-government-documents-and-services-policy-update/
END:VEVENT
BEGIN:VEVENT
UID:meta-marketing-api-v24-fin@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20261006
DTEND;VALUE=DATE:20261007
SUMMARY:Marketing API v24.0 end of availability
DESCRIPTION:Upgrade tools\, connectors and apps to v25.0 or v26.0 and test creation and reporting before the date.
URL:https://paidglobe.com/en/deadlines/marketing-api-v24-0-end-of-availability/
END:VEVENT
BEGIN:VEVENT
UID:meta-v26-suppressions-toutes-versions@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20261027
DTEND;VALUE=DATE:20261028
SUMMARY:v26.0 removals extend to all API versions
DESCRIPTION:Remove the Messenger Stories placement from API-built ad sets (the Instagram Explore placement is already gone since v26.0)\, drop poll ads and migrate order management tooling before 27 October.
URL:https://paidglobe.com/en/deadlines/v26-0-removals-extend-to-all-api-versions/
END:VEVENT
BEGIN:VEVENT
UID:google-ads-usurpation-personnalites-ia@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20261111
DTEND;VALUE=DATE:20261112
SUMMARY:Google Ads: AI impersonation of public figures\, even if disclosed
DESCRIPTION:Remove from your accounts any creative that reuses a public figure's face\, voice or name without their consent\, including with an "AI-generated" label: adding a disclosure does not make the ad compliant. For testimonial or ambassador creatives\, keep proof of the person's consent.
URL:https://paidglobe.com/en/deadlines/google-ads-ai-impersonation-of-public-figures-even-if-disclosed/
END:VEVENT
BEGIN:VEVENT
UID:black-friday-2026@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20261127
DTEND;VALUE=DATE:20261128
SUMMARY:Black Friday 2026
DESCRIPTION:Lock budgets\, creatives and seasonality adjustments at least two weeks ahead\; avoid structural changes in the days before.
URL:https://paidglobe.com/en/deadlines/black-friday-2026/
END:VEVENT
BEGIN:VEVENT
UID:cyber-monday-2026@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20261130
DTEND;VALUE=DATE:20261201
SUMMARY:Cyber Monday 2026
DESCRIPTION:Plan creatives and budgets for the long weekend and schedule promo end dates.
URL:https://paidglobe.com/en/deadlines/cyber-monday-2026/
END:VEVENT
BEGIN:VEVENT
UID:google-ads-dsa-rappel@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20270115
DTEND;VALUE=DATE:20270116
SUMMARY:Official reminder before DSA migration to AI Max
DESCRIPTION:Finish AI Max tests on DSA campaigns and decide per campaign between voluntary upgrade and February auto-upgrade.
URL:https://paidglobe.com/en/deadlines/official-reminder-before-dsa-migration-to-ai-max/
END:VEVENT
BEGIN:VEVENT
UID:meta-graph-api-v21-fin@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20270121
DTEND;VALUE=DATE:20270122
SUMMARY:Graph API v21.0 removed
DESCRIPTION:List integrations still on v21.0 and plan their upgrade before January 2027.
URL:https://paidglobe.com/en/deadlines/graph-api-v21-0-removed/
END:VEVENT
BEGIN:VEVENT
UID:google-ads-api-v23-fin@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20270201
DTEND;VALUE=DATE:20270202
SUMMARY:Google Ads API v23 sunset
DESCRIPTION:Upgrade tools and scripts to v25 or later before February.
URL:https://paidglobe.com/en/deadlines/google-ads-api-v23-sunset/
END:VEVENT
BEGIN:VEVENT
UID:google-ads-dsa-migration-ai-max@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20270201
DTEND;VALUE=DATE:20270202
SUMMARY:Automatic DSA migration to AI Max
DESCRIPTION:Upgrade voluntarily before February to control settings\, back up URL exclusions and page feeds\, prepare quality text assets.
URL:https://paidglobe.com/en/deadlines/automatic-dsa-migration-to-ai-max/
END:VEVENT
BEGIN:VEVENT
UID:google-ads-fin-annonces-appel@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20270201
DTEND;VALUE=DATE:20270202
SUMMARY:Call-only ads stop serving
DESCRIPTION:Replace call-only ads with responsive search ads plus call assets and keep call conversion tracking.
URL:https://paidglobe.com/en/deadlines/call-only-ads-stop-serving/
END:VEVENT
BEGIN:VEVENT
UID:meta-devpolicy-10-6-a-transparence@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20270203
DTEND;VALUE=DATE:20270204
SUMMARY:Ad-buying solutions spend transparency (policy 10.6.a)
DESCRIPTION:For agencies: prepare an export of Meta spend excluding fees and a fee structure document ready to share on request.
URL:https://paidglobe.com/en/deadlines/ad-buying-solutions-spend-transparency-policy-10-6-a/
END:VEVENT
BEGIN:VEVENT
UID:meta-protections-mineurs-accord-ag@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20270227
DTEND;VALUE=DATE:20270228
SUMMARY:Teen account protections due under the US attorneys general settlement
DESCRIPTION:For US campaigns reaching 13 to 17 year olds\, expect lower time spent and reach on this audience and avoid basing Q1 2027 forecasts on current volumes.
URL:https://paidglobe.com/en/deadlines/teen-account-protections-due-under-the-us-attorneys-general-settlement/
END:VEVENT
BEGIN:VEVENT
UID:google-ads-api-v24-fin@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20270501
DTEND;VALUE=DATE:20270502
SUMMARY:Google Ads API v24 sunset
DESCRIPTION:Check connector API versions and plan the upgrade.
URL:https://paidglobe.com/en/deadlines/google-ads-api-v24-sunset/
END:VEVENT
BEGIN:VEVENT
UID:google-ads-api-v24-2-fin@paidglobe.com
DTSTAMP:20261112T000000Z
DTSTART;VALUE=DATE:20270601
DTEND;VALUE=DATE:20270602
SUMMARY:Google Ads API v24.2 sunset
DESCRIPTION:Check connector API versions and plan the upgrade.
URL:https://paidglobe.com/en/deadlines/google-ads-api-v24-2-sunset/
END:VEVENT
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