GoogleMigration
AI Max upgrade of Search campaigns (ACA and broad match)
Past
- Countries
- Worldwide
- Status
- confirmed
- Source
- Google Ads Developer Blog↗, checked September 24, 2026
What happens
From September 1 to 30, 2026, Search campaigns using campaign-level broad match or ACA are upgraded to AI Max; ACA becomes text customization, on by default.