Meta location fees: the rate by country
The countries where Meta charges location fees on ads, the rate and the effective date, with sources.
Gwendal GORON · LinkedIn
Published · 1 min read
Meta adds a location fee to the cost of ads delivered in some countries. It is based on the country where impressions are delivered, not on the advertiser's country, and shows as a separate line on the invoice. VAT then applies to the total.
The fee does not come out of the campaign budget: it is added on top of spend. To compare costs across countries, add it to the CPM and CPA shown in Ads Manager.